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Instead of looking for customers, what if they found you? |  |
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Connect with customers through search advertising.
When you advertise in online search listings, you reach a targeted audience actively searching for what you sell.
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Benefits of Search Advertising:
- Reach-With Sponsored Search,™ you can list your business in the search results on leading sites that reach
up to 80% of active Internet users.
- Targeted traffic-Sponsored Search prominently displays your business to prospects who are already interested in
the products and services you offer. One click brings targeted sales leads directly to your Web site.
- Return on Investment-You set the price you're willing to pay for each sales lead and pay only when your customers
click through to your site. This significantly improves your ROI.
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Yahoo! Search Marketing® is a leader in search advertising.
Sponsored Search™ lists your site in search results across the Web. So you connect with customers who are
searching for what you sell. In fact, Yahoo! Search Marketing advertisers can reach over 80% of active Internet users.¹
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How Sponsored Search Works:
- Bid on keywords related to your business, and your listings appear in search results on leading sites like Yahoo!, MSN and
AltaVista.² The higher you bid, the higher your listing appears.
- Manage your campaign with powerful tools, including a Budgeting Feature that lets you determine a daily budget and spread
your clicks throughout the day.
- Track your results--we'll help you identify traffic sources, understand your Web logs and calculate key metrics.
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